Blogs

Pairing LED with Your Favorite Skin Care Products

Written by Pam Cushing

It is not just great DNA that is responsible for great skin. It takes work, care, and commitment to maintain a healthy and vibrant skin tone and texture. Stress, hormonal influences, poor diet, a lack of water and sleep, unprotected sun exposure, and pollution all play a negative role in how the skin functions and how it looks and feels. The daily routine adopted and…

Published in The LED Playbook

Maximizing Social Media: Creating Local Partnership

Written by Kelly Conlan

A large and active social media audience is important to almost every business. As a brick and mortar company, focusing your social media efforts on a local level is vital. No matter where a social media follower is located, an account is typically happy to have gained a new audience member. In terms of revenue generation, a distant follower of a local business is unlikely…

Published in Websentials

Self Care for the Mind, Body, and Soul

Written by Becky Kuehn

Mind, body, and soul – are these three separate entities or all parts of one being? Can we separate the different parts that make up a human being, treat only one part, and expect a holistic “fix,” peace, or good self care? I don’t think so. If you are like me, you probably said a resounding no, as well. But, what if we do a…

Published in Esthi TLC

Choosing Your Platform: Part Two

Written by Debra Locker

When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles are not one-size-fits-all. It takes creativity, connections, and experience to know where and how to pitch stories. This article is the second in…

Published in Spa PR Made Easy

The Importance of Keeping Your Trolley and Treatment Room Clean

Written by Brittany Facio

We have revered cleanliness as the highest form of self-respect since ancient times. Keeping your treatment room and trolley clean are among the best and easiest ways to show respect for clients and yourself. Familiarizing the basics is necessary for a an effortlessly functioning treatment room. In addition, utilizing a sanitary maintenance area will reduce trolley cleaning time. Organization will aid in the reduction of…

Published in Spic and Span Spa

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When I had my BSN capstone project due, I was panicking like crazy because I didn’t even know where to start. A friend mentioned Nursing Paper, and...