Blogs

Light Therapy: Mask, Handheld, or Panel-Style?

Written by Celluma by Biophotas, Inc

The ancient Egyptians knew the healing power of light. Using sunlight and different colored gems strategically placed in their temples, patients were “color coded” with each color on the spectrum having a specific medical purpose. Color, a manifestation of light, was recognized as having therapeutic and divine meaning. A RISE IN POPULARITY However, it was the work of the Danish physician, Dr Neils Finsen, who…

Published in The LED Playbook

Video Marketing: A powerful tool for reaching your audience

Written by Color Up Therapeutics

“Video is critical to telling your story, reaching your audience and most importantly, telling the world how you’re different,” says Jason Parmer, creative director for Dapper. Parmer and I have been producing video projects together for more than eight years. We have created three shows that aired on PBS nationally and, between us, have received five Emmy nominations. We know the power of video for…

Published in Spa PR Made Easy

Body Language to Close Retail Sales

Written by Briana McKee

Many aestheticians have a love or hate relationship with selling retail. There are certainly some people who are naturally gifted at sales. Ultimately, anyone can learn to improve their sales techniques by finding tools that feel natural and implementing them. One of the easiest ways to improve sales quickly is to improve your ability to read a client’s body language. THE APPROACH Being able to…

Published in Body Talk

Getting Your Clients Out of the Tanning Bed

Written by Kelly Richardson

There are plenty of reasons clients can give for using a tanning bed, but none of those reasons can match up against the reasons for not using one. You may have a few clients that use them occasionally or some that absolutely refuse to stop, but no matter who your client is, it’s important to have crucial conversations with them about saving their skin, protecting…

Published in The Sunny Side

Enticing the Millennial Client

Written by Mara Shorr

Millennials are simultaneously gaining buying power in today’s marketplace and rising through the ranks as they age, potentially becoming a more popular target client base for your office. Born between 1980 and 1999, today’s millennials are seeking anything from fewer facial wrinkles and fuller lips, to a breast augmentation coupled with a Brazilian butt lift. So how do you entice this growing market into your…

Published in Top-Notch Spa

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When I had my BSN capstone project due, I was panicking like crazy because I didn’t even know where to start. A friend mentioned Nursing Paper, and...