Blogs

Skin’s Outermost Defense Mechanisms: The Microbiome, Acid Mantle, and Lipid Layer

Written by Brenda Linday

2020 will be an exciting year discovering new information and advances in several skin conditions and disorders each month. Before we proceed with individual skin conditions, we shall begin by reviewing the skin’s outermost defenses and how they can affect conditions, disorders, and potential diseases. Many aestheticians believe that the skin’s microbiome is the same as the acid mantle. In actuality, there are three separate…

Published in Skin ID

7 Questions to Ask Before Purchasing LED

Written by Pam Cushing

Light therapy is a popular trend. Celebrities are touting it, clients are demanding it, and if you’re in the skin care business, then you know you need it. While selecting a new LED device can seem daunting, a little advance research will ensure satisfaction for you, glowing testimonials from clients, and a fast return on your LED purchase. Here are the seven most important questions…

Published in The LED Playbook

Advertising on Social Media: Combining Organic Posts with Paid Promotions

Written by Kelly Conlan

For the past decade, businesses have been told that they need a presence on social media to be successful. Many companies follow this advice and create business pages on all the most popular social networking platforms. After countless hours of perfecting their brand image and crafting post after post, some begin to question if they will ever see a return on their investment. The truth…

Published in Websentials

What is Self-care?

Written by Becky Kuehn

Self-care. What a word. It says so much just by itself, but I have found that no two people will define it the same way. I will be doing a series on self-care and so I will start with the basic understading of what it is and why we need to know about it. As I began the research journey, I was at our first…

Published in Esthi TLC

Content Creation is King: How and Why to use Content to Grow your Wellness Business

Written by Color Up Therapeutics

Does your business actively post on social media? Do you blog? Have an e-newsletter? How about creating videos about your spa or skin care practice? It’s likely you answered yes to at least one of those questions, and maybe all four. Guess what you are doing? Creating content. Now, more than ever, content is king. Why is content creation important? Your leads, clients, potential partners,…

Published in Spa PR Made Easy

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When I had my BSN capstone project due, I was panicking like crazy because I didn’t even know where to start. A friend mentioned Nursing Paper, and...