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DERMASCOPE The authority on professional skin care

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LED for Pigmentation – Yes or No?

Written by Pam Cushing

We all know fashions come and go, but the one trend that hasn’t changed for decades is the desire for a bronzed and healthy skin. This trend, popularized in the 1920s by fashion icon Coco Chanel, was viewed as the sign of health and a degree of wealth and privilege. The trend and desire for the healthy glow has persisted through the decades – from…

Published in The LED Playbook

Online Giveaways

Written by Kelly Conlan

In this increasingly digital environment, you’ll be hard pressed to find a business that does not list social media growth as an annual goal year after year. Businesses have realized the necessity of cultivating a large and engaged social media following. However, realization is only half the battle. The hard work begins with developing and implementing an effective growth strategy. Thankfully, social media strategists have…

Published in Websentials

How to Choose a Social Media Platform to Best Tell Your Story

Written by Color Up Therapeutics

At the end of 2019, there were 3.48 billion social media users. That worldwide total grew 9% from 2018 to 2019.1 If your spa, skin care, or wellness business is not being social, those statistics prove social media marketing must become a priority. March’s article is the first in a two-part series focusing on the steps for choosing a platform to meet your specific goals.…

Published in Spa PR Made Easy

Getting Your Clients Out of the Tanning Bed

Written by Kelly Richardson

There are plenty of reasons clients can give for using a tanning bed, but none of those reasons can match up against the reasons for not using one. You may have a few clients that use them occasionally or some that absolutely refuse to stop, but no matter who your client is, it’s important to have crucial conversations with them about saving their skin, protecting…

Published in The Sunny Side

Body Language to Close Retail Sales

Written by Briana McKee

Many aestheticians have a love or hate relationship with selling retail. There are certainly some people who are naturally gifted at sales. Ultimately, anyone can learn to improve their sales techniques by finding tools that feel natural and implementing them. One of the easiest ways to improve sales quickly is to improve your ability to read a client’s body language. THE APPROACH Being able to…

Published in Body Talk