Understanding Clients Scroll down for on-demand video Clients are at the core of what skin care professionals do in the beauty industry, but how well is the client viewpoint understood? This webinar will focus on understanding the core of what motivates clients, what their struggles are, how to best serve them, and most importantly, how to get more. This webinar is recommended for anyone that deeply cares about providing client centric services. MEET THE PRESENTER- MICHAEL MCGUIRE Michael McGuire is the CEO of GM Revolution. With a background in mechanical engineering, entrepreneurship, and growing up in the skin care industry, McGuire is on a mission to normalize men taking care of the health of their skin. Want to read more? Subscribe to one of our monthly plans to continue reading this article.