Eyelash extension services are currently among the most popular trending beauty enhancements. In fact, the eyelash extension market size was valued at $1.36 billion in 2020 and is projected to reach $2.31 billion by 2028. Looking at these staggering numbers, it is not surprising that professionals specializing in eyelash extensions are thriving. According to research, the annual revenue of eyelash businesses in the United States is between $100 thousand and $500 thousand. But can this revenue increase even more by adding another complimentary extension service? 

BROW CANVAS

Many women know about thinning eyebrows firsthand, as they happily over-plucked their eyebrows in the early 2000s when very thin brows were in. As those who remember clear, inflatable armchairs and hot pink, flip phones approach their forties, they are realizing the impact that eyebrows (or lack thereof) have on their appearance. 

Correctly shaped eyebrows define the look of the face and frame the eyes. They help people communicate better, express emotions, and translate feelings to others. For the last few years, the service of choice to restore overplucked, thin, sparse, nonexistent eyebrows has been microblading, but there is now a brand-new eyebrow trend that does not require a permanent make up (PMU) license.

Eyebrow extensions are similar to eyelash extensions in that both offer a temporary solution for enhancing the appearance of the eyebrows or eyelashes. Depending on factors such as the adhesive used and the client's maintenance routine, they typically last for 10 to14 days before requiring touch-ups or removal. Both come in custom lengths and colors to match the client’s existing hair color and can either be undetectably natural or overly dramatic. They are typically made from synthetic fibers, such as polyester or nylon, and can fill in sparse areas, add volume, and create a fuller, more defined look. 

References 

1. Lash extension market size, share, scope, Opportunities & Forecast. Verified Market Research. (2023, February 20). https://www.verifiedmarketresearch.com/product/lash-extension-market/#:~:text=Lash%20Extension%20Market%20size%20was,6.95%25%20from%202021%20to%202028.
2. Eyebrow growth essence market size, share, growth and industry analysis by type (male, and, female) by application (online sales, and, offline sales) Regional Forecast to 2032. Eyebrow Growth Essence Market Size [2032], Share, Trend Analysis. (n.d.-a). https://www.businessresearchinsights.com/market-reports/eyebrow-growth-essence-market-107571#:~:text=The%20global%20eyebrow%20growth%20essence,compared%20to%20pre%2Dpandemic%20levels.