With modern clients using the internet to research everything, it is no surprise that they are savvy when it comes to the latest skin care ingredients and trends. Skin care professionals commonly get requests from clients asking for treatments they saw on Instagram or a product with a specific ingredient they heard about from a friend. With a mass of information circulating online, including blogs written by skin care enthusiasts without much schooling, there is no doubt some of the facts have been distorted in the process.

Dasha Saian Marchese is the co-founder and current CEO of Saian and has over 21 years of experience in the spa industry. In addition to her business and marketing degree, she is a licensed aesthetician, certified nutrition and wellness consultant, official ambassador of the Aesthetics International Association (AIA), and certified family herbalist. Marchese is on the Editorial Advisory Board of DERMASCOPE Magazine; she gives lectures and classes internationally and regularly contributes to global trade publications.