Marketing as a beauty professional has changed over the years. It used to be word of mouth, passing out a ton of business cards, e-mail lists, and mailing out postcards as advertisements. Nowadays, clients have instant access at their fingertips to spas and the services they offer. Therefore, having a good social media presence has now become an essential part of the business marketing plan.

When a business has a strong social media presence, a consumer is significantly more likely to use that brand or service. Social media validates businesses, brands, and skin care professionals. It also creates a sense of belonging to a community. Potential clients trust spas and what they are selling. So, how can a skin care professional create a strong social media presence?

Better known on Instagram or from her blog, Babe + Beauty, Dana Murray has been nicknamed “Queen of Charts” for her infographic style of sharing skin care information. She has spent the past 16 years in the beauty industry working as a licensed aesthetician (performing an estimated 10,000 facials), corporate educator, published writer, beauty product developer, and social media strategist. Her approach to skin care is holistic, yet scientific. She has a strong passion for education, social media marketing in the beauty industry, and helping clients feel and look their best.