The Evolution of Eye Shadow

Written by Mary Ann Lovre, president of Audrey Morris Cosmetics International
The use of eye shadow can be traced back to ancient Egypt where women used eye shadow to help them look more like the deities they worshiped and to help reduce the effect of the sun’s glare off the desert landscape.

Candy-Inspired Makeup Trends

Written by Pamela Taylor, professional makeup artist
This season’s colorful palette is reminiscent of a vintage candy shop, with shades ranging from pixie-stick blue to crystal pink.

A Bride’s Best Makeup

Written by Michelle Richardson, L.E., freelance makeup artist and co-owner of California Makeup Academy
When preparing for a wedding, most women spend weeks or even months choosing the right dress and finding the perfect shoes. They will also devote time to selecting the wardrobe for the entire bridal party. However, despite all of this planning, many women wait until the last minute to plan their makeup and hair application. As a skilled makeup artist it is important to be…
An eyebrow that has never been tweezed, waxed, threaded, or altered in any way has approximately 550 hairs per eyebrow; they are bold, beautiful, and youthful. On the other hand, a groomed eyebrow has approximately 250 hairs. Today, there are clients with thinning eyebrows due to hormonal changes, medications, and illnesses. While a non-defined eyebrow can age the client, bold and beautiful eyebrows add a…

Bridal Makeup: A Freelance Artist’s Guide

Written by Courtney Freeman, owner and licensed aesthetics instructor for Southeastern Esthetics Institute
In the life of a budding makeup artist, understanding business logistics is an undeniable key to long-term success! These fundamental tips from a working bridal makeup artist can help to alleviate stress and streamline a routine for gorgeous brides, every single time!

October 2024

Brands of the Month

  • Celluma by Biophotas, Inc
  • Eminence Organic Skin Care.
  • GM Revolution