The first and foremost goal of any great consultation is to gain a great client and map out all of the dues. In turn, provide an exact outline of the client experience in order to secure the job and gain a client for life. Pull out all of the swanky contracts, service menus, and portfolio images and make it a fun experience for them to sign off on!

Add value to what is being offered to the clients. Within the business portfolio and service menu offerings, have specific vendors such as photographers, studios, hair stylists, salons, and spas to network with in order to provide the client with the overall experience. They may have their own vendors in mind, but by providing an answer to a question before it is asked, it may take off some of the stress. Furthermore, create packages that combine menu offerings with those of the vendor in order to provide an amazing added value and perk for the client.

The consultation performance should mirror the phenomenal makeup artistry presentation. Wow the clients with complimentary champagne, stylish linens to lay out the products, and other personal and unique touches. The clients will not only feel impressed, but they will also spread awareness across social media. It is also a great idea to have the client write a quick client review of their experience. This review can be on a custom note with a letterhead or
through e-mail.

Just as it would be done the day of the event, roll out all the stops and show off. Pull out the eyelashes, airbrush machines, and images they can flip through for inspiration. Use these personal moments together to create marketing media within the paid time.

The key to an awesome wedding day is timing. The best makeup artists tend to be miniature wedding planners and often help to coordinate the morning or mid-day beauty activities to make the bride's day as luxurious and stress-free as possible! When booking a group party of four or more guests, reserving the day for a group beauty date is the best bet. Trying to book in brunches and other miniature events cause too much stress on the bride. Suggest offering a spa party in the morning with chair massages, mimosas, hair styling, and makeup applications at the salon, or any venue of their choice. That way, the group can get ready together, enjoy each other's company, and relax before the big moment.

When it comes to photographers, group pictures are typically scheduled two hours before the wedding ceremony. In addition, any group party will typically take three to five hours to get ready. Individual makeup application should be scheduled for 20 minutes or less. When there are friends and bridesmaids that have not seen each other in a while, they want to visit and talk and tend to get distracted. Therefore, be 30 minutes earlier than the agreed upon time frame and plan for roadblocks. Being 100 percent prepared ensures that there will never be an issue.

As a makeup artist, business savviness is paramount to long-term success. Tuning in to what the client wants and needs on their wedding day will propel the professional to career happiness and financial freedom. Pay attention to timelines and schedules and create the ultimate experience.