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Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and services, because many current and potential clients are constantly searching online to learn about the services a spa provides and the products it sells. The ways clients are interacting with a spa are changing. Sixty-seven…

Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility and traffic from the unpaid, organic, and natural listings on search engines.

Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement without pouring all your time and resources into it. Working in the spa and beauty industry, particularly if you own your own business, you likely wear many hats. As such, you must be efficient at…