Only a generation ago, children were to be seen and not heard. Now, young people who might have been dismissed as “kids” back in the 20th century are proving to be the most powerful segment of American society in terms of establishing and driving brand dominance in the consumer marketplace. Rather than viewing consumers under the age of 21 as simply future-tense buyers, the fact…

When I was starting out, many misconceptions surrounded acne. The fact is that anyone and everyone can experience acne in some form. And more of us do have at least one or two acneic episodes in our lives, and not necessarily during our teen years or even our early 20s. Adult acne is on the rise, and because most of our industry's skin care clientele…

When I was starting out, many misconceptions surrounded acne. The fact is that anyone and everyone can experience acne in some form. And more of us do have at least one or two acneic episodes in our lives, and not necessarily during our teen years or even our early 20s. Adult acne is on the rise, and because most of our industry's skin care clientele…

Selling spa products is like exercise: you know it's good for you and you feel better when you've really got it going. Ah, but when you fall off of the routine it can be hard to get back in the selling groove. Sometimes, it simply takes a short-term challenge that is fun and achievable to get back on track. Committing to do local 5K walk…