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DERMASCOPE The authority on professional skin care

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Mastering the Art of Visual Merchandising

Written by

How do retail stores entice you to enter their doors and linger over their shelves full of irresistible products? Visual merchandising is a skill that department stores, shopping malls, and chain retailers have spent many years perfecting. Retailing and merchandising is an important part of your overall business plan and it will dramatically increase business profitability at your skin care center, salon, day spa, or…

Published in Retail/Sales

Rock the Retail: Pumping up Scales Facilitates Home Care Success Stories

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Most of us know the advantages of selling retail products well, so for the sake of argument let us look at the dark side of not selling our clients their home care products. In other words, what are the consequences of our failure to play the role of expert in recommending products for the day-to-day maintenance of our clients skin? First, clients will end…

Published in Retail/Sales

Upselling Skin Care and Aesthetic Services

Written by

The true value of a product can only be determined by the consumer, however it takes a passionate advisor to present the benefits and features of a product that establishes the worth. Think about it. The rule of sales states it is better to have 100 satisfied customers than 1000 prospects! More sales are made with friendship than with salesmanship. This and another old business…

Published in Retail/Sales

Increase Your Service Dollars by Add-ons and Upgrades

Written by

Sinking down into the soft Frette sheets for my one hour signature facial, I relinquish all my worries to Anna, my aesthetician. After a thorough cleansing, she begins to analyze my skin and says, "Ms. Hanson, would you like me to clean your brows. It is only $10?" "Of course yes, thank you, I reply." And as her hands touch my skin, she recommends that…

Published in Retail/Sales

Successful Upselling Foreward

Written by Fanny Katherine

Upselling and add-ons – a challenging subject to talk about even in the best of times. But here we are in the middle of an economic crisis, so you must be asking yourself how we could possibly consider this a reasonable topic when you are just happy you are able to sustain your clientele. Many of you are probably thinking there is no…

Published in Retail/Sales