In 2016, men’s skin care and hair products brought in more than $19 billion globally. As men become more conscious and knowledgeable about their skin, skin care manufacturers and professionals are offering more products and treatments that are tailored to men. The following are a few game changing ingredients that are beneficial for men’s skin: BACILLUS SUBTILIS Bacillus subtilis is a bacterium that is commonly found on the skin and in the digestive tract. It is also found on human extremities and in livestock and soil. Because of its universal presence, Bacillus subtilis has adaptive tactics for surviving in diverse environments through the creation, and secretion, of genetically encoded molecules that regulate the growth of nearby organisms. This bacterium produces subtilisin, a proteolytic enzyme, which acts as an exfoliant for the skin. HYALURONIC ACID Hyaluronic acid, a glycosaminoglycan found naturally in the body, attracts and holds large amounts of moisture. Because of its ability to penetrate the skin, hyaluronic acid aids in its moisture-replenishing efforts. For example, one gram of hyaluronic acid can hold as much as six liters of water. When used in skin care products, the ingredient provides anti-aging, hydrating, and antioxidant properties for the skin. NIACINAMIDE Niacinamide, which is also known as vitamin B3, helps to improve the appearance of uneven skin tone, fine lines and wrinkles, enlarged pores, and dullness. This ingredient is made from niacin, which is found in cells and tissue that are metabolically active. Because of its cell-renewing properties, niacinamide is often used as a skin-brightening agent. It is also thought to stimulate dermis cells to produce more collagen, giving the skin a youthful appearance. Dermatude Soft Radiance Enzymatic Peeling by Dermatude gently removes dead skin cells and stimulates circulation. The active ingredient, bacillus subtilis, is an enzyme used to exfoliate the skin. This ingredient is a mild, but effective, alternative to alpha hydroxy fruit acids. Regular use of the product will improve men’s skin texture, resulting in smooth, supple, and radiant skin. 877-628-7201 or dermatudeusa.com BiON BiON’s Oil Free Moisturizing Gel plumps and hydrates the skin without oils. It is gentle for sensitive skin and acts as a natural protective agent. This gel also utilizes hyaluronic acid, which is a highly effective moisturizer that holds 1,000 times its weight in moisture. Its amino acids enhance hydration and are vital in aiding the production of elastin and collagen. The gel also benefits the skin by reducing lines and wrinkles and increasing tone and elasticity. Men will love using this soothing gel after shaving! 877-715-2466 or bionresearch.com DMK-Danné Montague-King Biogen C by DMK-Danné Montague-King is a “pick me up in a flash” cream designed for tired and stressed skin. A perfect choice for the busy man who is always on the run, Biogen C aims to stimulate, tone, and tighten dull, stressed skin. With the help of niacinamide, this product improves tissue oxygenation and strengthens weakened capillaries. It also helps to smooth the appearance of fine lines and wrinkles and prevent the signs of aging with UVA and UVB sun protection. 888-326-6348 or dannemking.com Want to read more? Subscribe to one of our monthly plans to continue reading this article.