Managing the signs of aging for facial skin has been an ongoing pursuit since the beginning of time. From facial masking and beautification rituals of ancient ayurvedic civilizations to present-day products, injectables, and medical treatments, consumers have always been willing to invest time and money into slowing the aging process for the skin on the face.

There has been a massive increase in interest and growth in sales within the body care sector of the skin care industry, including both the professional services offered, as well as homecare products purchased. This growth is partially due to a shift towards viewing skin care as a necessity and the practice of overall wellness.

By comparison, facial skin only makes up a small portion of the skin on an individual’s body, so it is a logical step for consumers to see the need to invest in more services and products to care for the skin on the body. Another reason for this increase is the emergence of new identifiers for how age is perceived. The face is no longer the only identifier, as age is also seen by the appearance of the skin on the décolleté, backs of the arms, hands, and the insides of the legs. With this evolution comes the demand for new products to manage the signs of aging in crucial areas of the body.

 Brian Goodwin is an award-winning International Educator for Éminence Organic Skin Care. As a Master Medical Esthetician, Master Herbalist, and Consultant, Brian leverages over 10 years of spa industry experience to bring fun, engaging education to spa professionals around the world.