Aging skin has always been a hot topic in the aesthetic industry and drives most clients to treatment rooms. As the industry advances with technology and ingredient research, so do the choices of how to treat aging skin with the best results. There are a myriad of products, facial treatments, and opinions available that all claim to offer the fountain of youth. So, how does one decipher what products are better, which treatment protocols deliver, and exactly who to trust, let alone, what is the best direction to take for each individual client? There is much to be considered and one thing to remember is that aging is inevitable. The goal is to do it as gracefully as possible.

Gina Marie McGuire is a licensed aesthetician and president of GINAMARIE Skincare, GM Revolution’s Professional Men’s line, and Continuing Educations, Inc. As an entrepreneur at heart, she has over 30 years of experience in the skin care industry and has been educating professionals and clients for the majority of her career. McGuire’s philosophy on caring for skin has always been from a holistic, yet scientific point of view. She feels strongly that when making the complex simple, options are endless. McGuire brings a wealth of information to the classroom, as she has extensive experience in retail, manufacturing, wholesaling, public speaking, educating, marketing, and skin therapy treatments.