The beauty industry has been dominated with services targeting women for decades, but the cultural acceptance of gender fluidity means skin care professionals have an enormous, new opportunity. Offering services and products curated for men as well as those who identify as nonbinary gives professionals the ability to build a stronger client base. To understand this shift, it is vital takes a deeper dive into hormone activity, common hormone-related issues that affects skin, and professional and at-home treatment options. In addition, becoming educated on client transitioning and how to address those skin concerns, as well as modifying one’s mindset to revising the service menu to attract a wider and more diverse clientele will be beneficial. 

Technician, educator, mentor, and business owner, Mary Nielsen has been at the forefront in medical aesthetics since its infancy in the early 1990s. She is an Oregon-certified advanced aesthetician and a licensed aesthetics instructor. She serves as vice chair of the Oregon Board of Certified Advanced Estheticians. She is the author of several aesthetics books, including four chapters in the latest “Milady’s Esthetics” textbook.