Most men are reasonably logical, simple, and benefit driven. Therefore, in a skin care product, they look for something with ease of use that feels good and produces results (benefits). Let me give you an example of an ideal product and description: category - after shave conditioner (not spoken of as moisturizer, by the way) - one that leaves the skin feeling soft and smooth,…

We’ve all heard it before: “Men – You can’t live with them and you can’t live without them.” In the spa industry, however, building a male clientele is a smart move that will lead to an increase in clients, services, and sales of retail products. The average national growth for spas offering men’s services is between 25 and 30 percent. Men are looking for better…

The notion of selling skin care to men was something that appealed to me when I started in the cosmetic business in the mid '80s. At that time, the industry marketing focus mostly came from the fragrance sector and seemed to indicate that every man wanted to be a cowboy. I'm glad we have moved on from that. Men's Skin Care, if we were to…

All men are created equal. While this may ring true in the political realm of society, it is far from true when it comes to the physiology and care of men’s skin. Men, just like women, deal with issues like aging, pigmentation, sensitivity, and acne. However, just as there are keen differences between the skin conditions of men and women, every man’s skin is as…