There haven’t been too many topics capturing more attention recently than the growing male market in skin care and spas in general. Google the topic and you will be bombarded with nearly 47 million entries. It’s interesting to pause for a moment to consider why there’s been such an explosion of information about men’s skin care and, along the same lines, such a surge in…

It has always been a commonly accepted fact that the typical spa client is female. However, what if it was possible to change this? The International Spa Association reports that approximately 70 percent of spa guests in the U.S. are female. With the overall U. S. population much closer to a 50/50 gender split, it is easy to see that spa professionals are missing out…

It sounds relatively simple, doesn’t it? A cleanser, an aftershave balm, a sun protection product, possibly a lip balm. But what makes a product line distinctly male-oriented versus “unisex” can be elusive and much of the distinction lies in observing the male creature, as well as in the marketing and promotion of the products. A hard look at men and women’s skin care habits reveals…