Most men are reasonably logical, simple, and benefit driven. Therefore, in a skin care product, they look for something with ease of use that feels good and produces results (benefits). Let me give you an example of an ideal product and description: category - after shave conditioner (not spoken of as moisturizer, by the way) - one that leaves the skin feeling soft and smooth,…

We’ve all heard it before: “Men – You can’t live with them and you can’t live without them.” In the spa industry, however, building a male clientele is a smart move that will lead to an increase in clients, services, and sales of retail products. The average national growth for spas offering men’s services is between 25 and 30 percent. Men are looking for better…

While clinicians and patients alike await the day when one topical ingredient arrives on the market that can produce cutaneous miracles, the likelihood of such a day arriving is a myth at best. Each person's skin is a complex combination of needs and challenges, making multiple ingredients and formulations necessary to achieve truly healthy skin. Rather than seeking out that one miracle product, well-rounded formulations…

As an aesthetician, one of the most important questions you should ask your client is "What are your skin care concerns?" From there you can determine their primary and secondary concerns. These questions are extremely important when establishing a relationship and building trust with the client. They come to you for your expertise; providing them with the ability to voice their skin care concerns. Gradually,…