One of the most critical decisions for any aesthetician and spa owner is selecting the right product lines to carry, because not only will these products be used during treatments, but they will also serve as a large chunk of incoming revenue through post-care products and at-home regimens. The products carried and sent home with clientele are also an extension of the skin care professional’s…

In the world of aesthetics, understanding the skin and its health is critical to ensuring the most optimal results of a treatment plan. Obtaining these results depends on which services, treatments, and products are the right fit for a specific client and their goals. In the world of makeup, choosing the correct undertone, colors for color correction, and complexion are an important process for a…

Now, more than ever, skin care professionals are looking for solutions to easily address the problem of over-drying skin and a compromised skin barrier. When the stratum corneum is intact and healthy, transepidermal water loss cannot occur, resulting in healthy looking, glowing skin. If the cells are loosely packed and flaking, moisture can easily evaporate, leading to a compromised skin barrier. Today, the latest research…

Marketing as a beauty professional has changed over the years. It used to be word of mouth, passing out a ton of business cards, e-mail lists, and mailing out postcards as advertisements. Nowadays, clients have instant access at their fingertips to spas and the services they offer. Therefore, having a good social media presence has now become an essential part of the business marketing plan.…

At this point in time, everyone should understand the crucial nature of wearing masks to protect the public from the COVID-19 outbreak, but how is it affecting clients’ skin? Many clients are experiencing skin issues from masks, such as clogged pores, dry and flaking patches, and sensitivity. Certain types of fabrics are irritating to the skin, so it is important to see what type of…