In this new year, the aesthetic medical industry will face new challenges as well as a myriad of opportunities for those prepared to seize them. The global pandemic changed every aspect of life. It also changed the overall approach to aesthetic medicine. Those medical providers who understand and capitalize on these new realities will see continued success and growth to their bottom line. Spas can make it affordable to everyone with client financing options now available to spas with special programs.

Cheryl Whitman is a celebrated author, speaker, and highly regarded national cosmetic marketing professional with more than 35 years in the aesthetic medical industry. As a cosmetic medical spa and aesthetic wellness influencer, she is one of the most sought-after speakers in the United States. Whitman is the founder and CEO of Beautiful Forever Consulting where she leads a top-notch team of executive-level consultants and business professionals to assist professionals in expanding their existing practices and launching new profit centers. Whitman is also the founder of Beautiful Forever University, which offers educational programs to medical spas and aesthetic practices. She is a member of the MedEsthetics advisory board and a sales force consultant for CareCredit Healthcare Financing. She is also the author of “Aesthetic Medical Success System,” and “Beautifully Profitable, Forever Profitable.”