Welcome to this month’s edition of “Spa Season.” The holidays are in full swing, and that means there are even more reasons for clients to book a makeup consult to look their best. It’s time to take advantage of everyone’s holiday spirit and their desire to find the perfect gift for themselves and the people on their list.

The holiday season is stressful. It’s a good opportunity to promote a little self-care to help with stress reduction. Put together a couple of holiday stress-reduction packages offering some personal pampering procedures, such as a miniature-massage, facial, or other relaxing treatments. Have gift certificates and holiday packaged retail products available, so clients can grab a gift for someone on their list. Promote holiday make-over packages, so clients can look great for the holidays.

Cheryl Whitman is the founder and CEO of Beautiful Forever, an aesthetic business-consulting firm specializing in assisting physicians to identify and execute new business strategies aimed at improving their bottom line. A sought-after lecturer and the author of multiple books on MedSpa Practice Management, including Beautifully Profitable, and Forever Profitable 6th edition, now available on Amazon; Ms. Whitman is also the founder of Beautiful Forever University, which offers educational programs to Medspa Practices. Contact Cheryl Whitman by email at: This email address is being protected from spambots. You need JavaScript enabled to view it.