A trend is a general direction in which something is developing or changing. Makeup artistry is innovative and transformational. As you walk through each decade in the 20th Century, you can pinpoint an iconic style that describes that era. Think of the 1920s flappers, 1960s hippies, ‘80s neon art deco, and ‘90s grunge. Each is very different from the next. The looks come and go…

Booking appointments in a spa is a crucial element to generating revenue and optimizing each professional’s time. More appointments on the books means more business. More advanced artists are able to service more clients in a given shift, maximize retail sales, and drastically improve client retention. By rotating several highly trained makeup artists on the schedule, you will immediately see a lift in revenue. However,…

In today’s beauty market, the options for maintaining, treating, and glamorizing eyebrows are endless. With so many options for clients to choose from, it is the job of the professional to steer them in the right direction. Microblading, microshading, waxing, threading, and tinting are among the most common and popular methods for eyebrow enhancement. Helping clients understand the benefits of each can aid them in…

Clients and consumers love makeup, but do aestheticians? In 2018, makeup sales reached $8.1 billion and skin care sales were $5.6 billion, according to the NPD Group, an American market research company. “The number of consumers using makeup reached 67% in 2018 – an increase of six percentage points over two years ago.” The consistent growth in the makeup category presents an area of opportunity…