In today’s fast-paced world, we depend on our phones to help us get to things quickly and easily. That’s why it’s so important for appointment-based businesses like spas and medical spas to lean on an efficient, simple-to-use process to keep clients engaged and coming back again and again. It’s especially important for clients to have an accessible line of communication to find last-minute openings, the latest specials, and more.

While texting may appear to be impersonal and uncomfortable to some owners and operators, it’s actually a great way to foster connection and real-time feedback from future clients. Here are just a few ways that having a texting solution integrated with the rest of your spa or medical spa technology can help.

SEAMLESS INTEGRATION WITH ONLINE BOOKING

A skin care professional’s job is to make it easy for clients to want to do business with them, and not to have to navigate through a maze of screens, drop down boxes, and options more inconvenient than a phone call. Text-to-book solutions meet clients in the moment when they remember that they want to make an appointment. By being able to take appointments through text, spas can fill their appointment book faster than ever and make clients for life with high end customer service.

IMPROVING GIFT CARD SALES

Online gift cards are perfect for last-minute purchases and, when coupled with the right promotions, can contribute to a significant amount of revenue and attract new clientele. Incorporating text-based follow-up into a digital marketing campaign is a seamless way to ensure you’re reaching the client. There’s a reason that the candy and gum are always at the checkout counter – we often don’t know we need or want them until we see them. Gift card sales can be the same way. By adding on a quick text about a gift card offer or trying to upsell an appointment in the moment, the client is more likely to type a “yes” to you.

MANAGING CANCELLATIONS OR RESCHEDULE REQUESTS

A text-based system makes it easy to handle cancellations, requests to reschedule, and follow-ups with clients that did not respond. This can help ease the workload by automating some of the more administrative tasks and help employees fill empty seats on shorter notice. No more calling and waiting on hold to move an appointment – now they can update their schedule while they’re in line or on the couch – making it all the more convenient to do business with you.

Your clients love your spa or medical spa because you help them feel relaxed, refreshed, and renewed. And, while your business may be a “no phone zone” to ensure that environment lasts throughout their treatment, while they’re between appointments you can help them keep the stress off by making it easy for them to get in touch, as well as remind them that they’re due back in for another great session.

Keep your fingers busy and your appointment book full this holiday season with texting features today.

Guy Weismantel, SVP at Zenoti, is responsible for building and scaling the global marketing organization at Zenoti, including customer acquisition, branding, product marketing, communications, events, and customer marketing. Before Zenoti, Weismantel was in executive roles with fast growing startups Pushpay and Marchex. He also held senior positions with Microsoft and Expedia earlier in his career. He is a graduate of the University of Notre Dame, as well as the Kellogg School of Management at Northwestern University. Outside of the office, Weismantel is an avid runner and loves to travel when he is not shuttling his son to a game or practice around Seattle.