Monthly promotions are a great way to create consistent sales. Promotions create excitement and who doesn’t love a deal? Platforms such as Groupon were built on that premise. Promotions can be service or product motivated, or both. Consistency is the key. Create a promotion for every month with a short script to train staff. Create signage at the point of check out and other traffic points, such as the waiting area and bathrooms. Broadcast the promotion socially to encourage sharing and through e-mail.

A promotion can consist of a discount, buy one get one offer, gift with service purchase, gift with referral, or even create a client appreciation calendar.

Create social rewards for clients that give the business a word of mouth endorsement. Offer a discount on their next service or a product gift on their next visit when they post a review or share a promotion on social media.

CLIENT APPRECIATION WEEK

During slow times, host a client appreciation week with a daily deal for every day that week. This is a great way to reward loyal clients and a great way to get busy. Offers might include:

• Monday: De-Stress Express Facial – a free neck and décolleté massage with any facial.
• Tuesday: Sensational Skin Gifts – schedule a facial treatment to be entered in a drawing for a special spa gift.
• Wednesday: Two-for-One Day – book an appointment with a friend and receive two services for the price of one.
• Thursday: Be Gifted – purchase any gift card valued at $100 and receive a second gift card valued at $25 for free.
• Friday: Peel Party – ask clients to host six of their friends to receive a peel at a special price and reward the host or hostess with a free peel.
• Saturday: Get Gorgeous – complimentary makeup makeovers.

REVIEWS

Reviews are also considered user generated content. People love to see recommendations and advice from existing clients before making a purchase themselves. What others say about the spa is more credible than anything the spa can say about itself. When possible, post pictures, as “before and after” pictures will sell a promotion. Make a list of every feature, benefit, and fact about the spa’s services, then collect and use testimonials that specifically address each claim. Focus on the tangible outcomes that clients are interested in, like reducing their fine lines and wrinkles, hyperpigmentation, clearing their skin, or just looking radiant at an event or party.

Applying the above ideas, spas can use promotions on a regular basis to boost their bottom line and get clients to the spa.