With online booking, e-Commerce, Facebook ads, Instagram Stories, and TikTok (Will it even be around in a few months?), there is no shortage of ways to connect with your clientele and potential clients online. With such a plethora of platforms at one’s fingertips, it’s easy to get stuck in deciding which digital marketing pieces you truly need to have in play.

The following five digital marketing must-haves are non-negotiable elements that form the foundation of any strong and sustainable marketing strategy to keep your aesthetic practice at the forefront of the current consumer landscape.

Danielle is the Founder and Creative Director of The Social Spa, where she and her teamwork with spa owners and aesthetic experts to fine-tune brand messages and develop creative social media strategies to convert dream clients scrolling social media into scheduled bookings. Tap into their educational resources, learn more about their work, and get in touch at www.thesocialspa.co.