What skin care brand to bring into the spa is one of the most important decisions a spa owner will make. This decision is based on many factors, like continuing education, results, price point, and brand philosophy.  

Upon opening an account with a brand, you’ll be assigned a brand representative. Some companies may call them a brand rep, account manager, business development manager, or corporate account executive. No matter the name, what it means to be a successful and effective brand representative is the same. For the most insightful information, look to brand representatives themselves as well as brand owners. If you’re looking to be a great brand representative, it is wise to see what owners are looking for in their employees.  

EXPERT GUIDANCE 

Brand representatives consult with so many different businesses and can bring you the best and most successful tips and strategies from successful spas for you to implement into your business. Here are a few expert tips from some of the best brand representatives in the industry. 

Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer advocate known as “The Beauty Buster.” Condon was named InStyle Magazine’s “Best Eyebrow Shaper in New Jersey” and has worked with Ladies’ Home Journal, The New York Times, Success Magazine, Good Morning America, Cate Blanchett, Toni Collette, and Téa Leoni. Condon was featured in videos by Cosmo, Refinery29, Beauty Insider, and Entertainment Tonight. Beauty Buster Organic Skin Care was created to target specific skin conditions and contains luxury lip treatments with olive oil from Condon’s great grandfather’s town in Italy.