When a guest comes into your establishment, what do they see? What do they feel, smell, hear, and maybe even taste? Your focus on the details of client care gives the ability to take a satisfactory experience into an extraordinary and magical one. This magic can reside in a one room spa studio or in a 10 room mega spa. It can exist in the surgi-center…

Spas come in all shapes and sizes from the mega resorts to the independent day spas; well so do clients and their needs. Are you prepared to meet the needs of all your clients? Young, mature, pre-teen, petite to large size clients are all looking to spas for waxing to massage but are you prepared. I know you are thinking YES… but while many spas…

Only a generation ago, children were to be seen and not heard. Now, young people who might have been dismissed as “kids” back in the 20th century are proving to be the most powerful segment of American society in terms of establishing and driving brand dominance in the consumer marketplace. Rather than viewing consumers under the age of 21 as simply future-tense buyers, the fact…

There is truly nothing more important than education to the success of any business, especially in the skin care industry. Manufacturers may tend to forget this-they think that their potential success rests with their products. Actually, the key is in the education of the people who use their products. I have dedicated the past 30 years to the education of skin care professionals. But here's…