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DERMASCOPE The authority on professional skin care

Networking in a Modern Age

Written by Louis Silberman

Networking has changed a lot in the past decade. When I opened my first medical spa in 2003, the majority of communication with my customers was accomplished via newspaper advertisements, flyers, direct mailers and telephone calls. While I still use those methods today, there are other elements of modern networking that cannot be ignored if you want to have a thriving aesthetic practice. The Internet…

Published in Social Media

Online Resources for Skin Care Professionals

Written by Michael Lewis

It does not matter if you are new to the industry or a highly skilled expert – there are always new ways to grow in your profession. Do this by choosing the right product line; keeping your skills sharp staying up with your education; seeking advice for those hard-to-handle situations. DERMASCOPE has recently re-launched our website and we have added several noteworthy resources to help…

Published in Social Media

Search for Skin Care Brands Worthy of Your Business

Written by Kristina Valiani and Justin Dotterweich

Every business comes with its challenges. Owning a spa or salon is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there are important decisions that affect all of these and more. The products you choose to use in the treatment room and offer for retail purchase will shape your business, as well as influence your bottom…

Published in Marketing

Engage Clients in Starting the New Year on a Healthy Path

Written by Celeste Hilling

Stress less. Eat healthier. Lose weight. The resolutions will be plentiful as the clock strikes midnight on January 1st. The Journal of Clinical Psychology reports 45 percent of adults make one or more resolutions each year. How long do people stick with them? Past the first week: 75% After one month: 64% After six months: 46%

Published in Client Care

Stretching the Profit Potential in Your Skin Care Practice

Written by Jeremy Lawrence

A busy aesthetics appointment schedule is a truly wonderful achievement. And, a newer but steadily growing practice is just as admirable, especially in a still stagnant economy. Though your sales are growing, your costs related to service work are increasing as well. You may not be comfortable enough to raise your prices during such a sensitive time and simply adding more appointment hours is not…

Published in Spa Highlights