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DERMASCOPE The authority on professional skin care

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The Quarterly Distributor Benchmarking Survey

Written by Professional Beauty Association

Second quarter results from the Professional Beauty Association's (PBA) Quarterly Distributor Benchmarking Survey are out and highly positive for reporting companies and the industry as a whole. A majority of reporting distributors, which increased since the survey was launched in the first quarter of 2012, reported higher sales, added at least one new line to their portfolio, and increased staff. "The PBA Distributor Benchmarking report…

Published in Continued Education

10 Things About... Retail Reality: 10 Easy Ideas to Improve Your Results

Written by Douglas Preston

Aesthetics is a wonderful and rewarding career but, as many experienced professionals know, it is not one where growth and security is a sure thing. It takes much dedicated hard work and patience to finally see a busy schedule of reliable clients. In the meantime, and certainly after you are in regular demand, you will need to deepen and widen your customer relationships to avoid…

Published in Retail/Sales

Marketing & Science: Appearance, Health and Skin - A Social Overview

Written by Alexandra J Zani

The appearance industry speaks to all age groups. Trendy fashions, makeup, and beautifully packaged skin potions splash their message across page after page of magazines and tabloids. Sound bites of beautiful airbrushed youthful images with convincing close ups pan across our media screen. Millions of dollars are spent to promote youth in a bottle or the latest breakthrough of anti-aging, or a remedy for acne.…

Published in Client Care

Building Relationships Through a Consultative Process

Written by

All your life, your skin has been making a first impression for you. It can reveal whether you are hot or cold, tired or rested, sick or healthy. Your skin provides protection from potentially lethal bacteria and viruses, and shields you from the sun's ultraviolet rays. To some extent, your genes determine how well your skin stands the test of time. As the population ages,…

Published in Client Care

Connected Communities

Written by Annet King

The most effective businesses today create what I call a "community of value" – based on both touch and technology. It is a cultural evolution which requires integration of left and right brain functions. We are gadget-mad these days, and as a skin therapist or spa owner, it is essential that you be fluent in the language of the next century. But what is even…

Published in Employee Relations