If ever there was a difficult decision for the aesthetician or spa owner to make, it is in choosing professional and retail products for treatments and home care. Just look in any spa or skin care trade publication (even this one!) and the number of available lines in just one issue alone is daunting – and confusing! So many things to consider: price, packaging, training,…

There's nothing nicer for a customer or employees than visiting a new spa. Everything about it says "new". It's exciting. There is shiny new equipment that works. Freshly painted walls and new floor coverings. Unstained linens and robes. Its clean and neat with everything in place. But just like people, spas age. And many times as spa owners or managers the daily tasks of running…

Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive hom care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there…

How is today's consumer defined? They are educated, experienced, confident and affluent – yet cost-conscious and increasingly multicultural. They are concerned about social and environmental issues and want to know that the companies they do business with are concerned as well. They also want to know that the companies that they do business with really care about who they are and their specific needs. According…