Now You See It: The Power of Uniform Branding

Written by Barry Eichner, co-editor in chief of Lipgloss + Aftershave
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and even forgotten. What can be done to ensure that a spa is able to capture the client’s attention? For starters, aversion is one of the largest reasons that clients do not connect with a brand.…
The TCM Health Spa with the Turtle Spa Concept® is the latest addition to the renowned spa world of Schloss Elmau. It is based on a combination of the spa’s offerings and strategies from Traditional Chinese Medicine (TCM). Western medicine often does not take heed to disorders until there have already been changes in the organism. In contrast, TCM notes even the subtlest signs of…

The Happiness Effect: the Measurable Impact of Positivity on Business

Written by Boldijarre Koronczay, president of Eminence Organic Skin Care
Whether a busy spa leader, front desk agent, or multi-talented aesthetician, a spa professional’s role involves multitasking! It requires focusing on managing schedules, inventory, events, and finances, as well as satisfying spa guests. A professional’s co-workers often look up to them and mirror their attitude and energy. Whatever their role at the spa, each team member is an integral part of the team and their…
Hands are recognized as a major vehicle for transmission of infection in both the healthcare and the spa or clinic settings. It is necessary for good hygiene practices to be in place so they can interrupt any transmission of micro-organisms. Good hygiene can also remove micro-organisms acquired after touching a client. These procedures are very simple and spa professionals can use soap and water and…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to promote safe summer skin care! Do not let the weather be the only thing that heats up during these warm, summer months. Through specific, seasonal marketing focused on sun and summer skin care, professionals can…

October 2024

Business Blogs

Brands of the Month

  • Skin Script
  • RapidLash Rocasuba, Inc.
  • Eminence Organic Skin Care.