Marketing is an integral part of every business, but most importantly, of a small business. Professionals do not need an advanced degree in marketing from a top tier school in order to succeed as a business owner. Deciding to venture off and be self-employed is a difficult choice to make, but it can be very rewarding. To best prepare before taking the plunge, write a…

Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in throughout their treatments. Homecare routines are crucial for the client’s long-term results, for an aesthetician’s books, and for successful retailing – which can make a huge impact on income. Yet, making product recommendations for clients…

When I started my blog in 2009, my intention was to educate others on how best to care for their skin by separating facts from fiction. What was revealed to me over time was how many aestheticians from around the globe have used my information as continuing education in their own aesthetics practices. Along with other posts I have written exclusively for aestheticians, here are…

Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive facials or other spa services, but they will repeatedly return if a professional gives them an experience that wows them. Building a rapport with clients and understanding their skin care…