Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning customers. Don't: Overdo it. A barrage of e-mails can deter clients from opening them. Aim for no more than once a week, but no less than once a month when it comes to e-mail frequency.

Tradeshows are a one-stop shop for exploring the skin care industry, connecting with other professionals, and learning! Tradeshows are an amazing opportunity to acquire all sorts of tools to grow and advance in the industry. There are tradeshows in just about every region. There are many franchises that offer shows throughout the country, bringing top brands, qualified educators, and dynamic speakers together under one roof.…

Cosmetic labeling can be a dimly lit rabbit hole of ifs, ands, and buts, particularly if skin care professionals are getting better acquainted with ingredients, product formulation, and regulatory language. In addition to the actual words on the label, there is a laundry list of ‘back of the house’ requirements to be taken into consideration long before the product takes its place on the spa’s…

Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that high school students in the 2010s reported more difficulties, such as trouble sleeping, thinking, and remembering and shortness of breath; they were also twice as likely to have seen a professional for mental health concerns…