One of the first things I tell attendees at any of my presentations about digital marketing is that it is very similar to dating! Many attendees laugh, a few agree, and some roll their eyes. How can I possibly relate digital media to the complex world of dating? My famous opening line is, “If you’re the kind of person who would take an engagement ring…

by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Before attempting to figure out how to draft a contract, it is important to understand what a contract really is. A contract is a written or spoken agreement, especially one concerning employment, sales, services, or tenancy that is intended to be enforceable by law. In the old days, a simple handshake…

Sales are never easy. Torn between the desire to please clients and make money, skin care professionals often appear needy or too aggressive if they do not practice a well thought out selling strategy. How can professionals do that?

While deep, restorative relaxation is the norm at Zianna Wellness, the facility now offers guests an even higher level of rejuvenation with the introduction of life-enriching programs designed to bring body, mind, and spirit into balance with nature by delivering an experience of relaxed, renewed, and restorative wellness. Zianna's new treatments include hydrotherapy, acupuncture, endermologie, bioenergetic lymph therapy, and infrared sauna.