Sweet Water Day Spa opened in 2004 and is housed in a renovated old farmhouse that sits on a hill overlooking the New Meadows Marsh in the quaint New England college town of Brunswick, Maine. Mona Corra, the spa's owner, wanted Sweet Water to be a place where her clients would be treated like guests in her home and feel nurtured and cared for.

Great customer service is the cornerstone of any business – keeping clients happy with their services and overall brand will keep them coming back. Customer service now goes well beyond talking to the front desk staff, calling the customer care line, or even sending an e-mail. Customer service lives on social media, which makes it a very visible part of the business' brand.

Helping those in need feels undeniably good and fulfilling. For businesses, long gone are the times when giving was just about the bottom line and getting tax breaks at the end of the year. Culture has shifted from considering giving as a necessary burden to embracing it as a movement to be incorporated into day-to-day work life. In today's workplace, a philosophy of caring and…

Social media is one of the most confusing subjects that any spa owner or manager deals with on a regular basis. For many spa owners, the general topic of marketing is overwhelming and digital marketing can be even more confusing. Most spa owners simply do not know what they need to do to maximize their web presence.