Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased; in fact, one could argue that medical aesthetics has become nearly as mainstream as social media. In 2016, Americans spent more than $15 billion on combined surgical and nonsurgical procedures, with nonsurgical procedures accounting for 44 percent of total procedures.1 Why is there such a demand for…

Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation with staff so that they feel educated and empowered when answering clients' questions. Spa owners cannot remind therapists and clients enough about etiquette. After all, it is normal to get into a rhythm and forget…

Omari Beauty Bar is a holistic-based boutique spa located on Orcas Island in the Pacific Northwest, off the coast of Washington state. Being the first of its kind on the island, Omari is making great strides to provide guests with a luxurious escape from the stresses of everyday life, all while caring for their skin.

To create and sustain a successful skin care business, professionals need to stay up-to-date with the ever-growing and changing aesthetic equipment technology. Today's clients are savvy and results-oriented. There is so much information readily available to them on the internet. They are investigating technologies and want to know that the professional is current as well. They are no longer satisfied with an old fashioned steam…