Spa owners have a lot of decisions to make regarding product inventory and management. Decisions regarding backbar and retail products can be overwhelming given the sheer magnitude of options available, and the thoughtful balance between ingredients, brand recognition, availability, efficacy, costs, and client demand is essential. Skin care specialists are expected to serve as knowledgeable client resources, providing expertise on a variety of products, lines, ingredients, and formulations. 

GROWING PAINS

Given the global growth in the skin care market, this is no easy feat. The global skin care market size was valued at $146.7 billion in 2021 and is projected to reach $273.3 billion by 2031, growing at a Compound Annual Growth Rate (CAGR) of 6.7% from 2022 to 2031.1 Sales of skin care products grew by 13% last year in the United States, while makeup grew by only 1% in the same period. Online beauty retailers grew 24% in that time, with skin care leading the way. American women spend nearly a quarter of a million dollars on their appearance in their lifetime, new research reveals. The women surveyed, who said they routinely spend money on their appearance, spend an average of $3,756 a year (or $313 a month), which adds up to $225,360 throughout their entire lifetime (ages 18 to 78). Male respondents spend an average of $2,928 per year (or $244 a month), totaling $175,680 or about one-fourth (22%) less than women throughout their lifetime.

Lila Castellanos has focused her energies into the beauty industry for the past 19 years, specializing in skin rejuvenation. As a licensed aesthetician, she has lent her expertise to several different environments including working as a paramedical aesthetician in the medical spa field as well as in both day spa and mobile spa business models. It was through these varied experiences, along with the interactions with her loyal clientele, that she honed her passion for improving and maintaining the health and integrity of her clients’ skin. Castellanos thrives on being able to use her extensive knowledge to customize each treatment to help her clients achieve the results they are searching for. Her adaptability and versatility are equally impressive in providing antiaging facials, treating acne, and minimizing the appearance of scarring or when addressing skin conditions that arise as a result of hormonal changes.