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DERMASCOPE The authority on professional skin care

5 Tips to Make Your Retail Area Fun and Interactive

Written by Barry Eichner and Jenni Nagle

Have you been to one of those newly remodeled Targets lately? Gone are the days of the aisle after aisle of products. Target’s got different types of tables with inviting displays. There are adorable little nesting tables with products in miniature setups so customers can just play. When you have clients in your business, it is rare that they know what products they need or…

Published in Let's Talk Shop

Profit is Not Profanity

Written by Barry Eichner and Jenni Nagle

After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust. Treatment menus tell a story – they tell your story. They are the little love notes that you write…

Published in Let's Talk Shop

It’s All in the Presentation: Creating Engaging Messages to Promote Seasonal Specials

Written by Barry Eichner and Jenni Nagle

In this issue of Let’s Talk Shop, I want to talk about the importance of creating seasonal specials. And, I have just one bit of advice on this topic: think outside the box! Get creative! Do not limit yourself to offering a random discount on an in-room treatment. If it is fall, try and think beyond a pumpkin peel. Go a little further, have a…

Published in Let's Talk Shop

5 Tips for a Savvy Marketing Calendar

Written by Barry Eichner and Jenni Nagle

You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to work, you have to come up with something on the fly. Rather than doing something creative and fun, you decide to offer clients 10 percent off retail if they book a facial. “Boooorrrrriiiiinnnnnnggg!” That’s not…

Published in Let's Talk Shop

Sunny with a Chance of Revenue: How Planning and Forecasting Can Help Your Business

Written by Barry Eichner and Jenni Nagle

“If you fail to plan, you plan to fail” is a well- known quote that applies to almost any situation in life, but it is especially true in business. If you’re going to succeed in business, you’ll need money – a lot at first (startup capital) and, then, you’ll need a steady stream of money flowing in on a regular basis (cash flow). To make…

Published in Let's Talk Shop