In the skin care industry, it is a professional’s job to help clients feel confident and beautiful in their skin. To get a step closer to accomplishing this mission and recognizing their important role, they should be aware of the prevention, causes, symptoms, and treatments for eczema and psoriasis to support the health of their clients’ skin. Additionally, it is essential that professionals can both identify the similarities and differences of the two skin conditions and how to treat each.

Lina Kennedy is the president and CEO of Alexandria Professional, a worldwide leader in body sugaring epilation and skin conditioning. Kennedy is the pioneer of professional body sugaring and master trainer of professionals and distributors in more than 30 countries. As a beauty industry innovator, Kennedy has developed a full line of all-natural, vegan, and cruelty-free skin care products and treatments that are safe and effective for all hair and skin types. Kennedy is dedicated to ensuring that each professional trained in body sugaring learns and understands the exceptional results they and their clients can achieve through the Kennedy Theory. She is a motivational speaker, the author of numerous articles in beauty magazines, and a multi-patent holder.