The beauty industry is constantly following the rise and fall of different trends. At this moment, no matter where someone shops for their favorite beauty products, whether as a professional or client, they are inundated with clean beauty marketing. But what exactly is clean beauty and how can it impact a spa business and its clients? 

Within the last 15 years, consumers and companies have become more aware of what gets put on and inside the human body, leading to a rise in demand for products that will not irritate skin or pose a health hazard. According to a study published in 2019 by Frontiers in Medicine, one reason could be an increase in skin sensitivity that has become more prevalent compared to previous decades. Overall, clean beauty follows the general public’s trend of moving more towards wellness and greener, more environmentally friendly lifestyles.  

Lina Kennedy is a chief pioneer, collecting many feathers in her cap. An expert on professional sugaring, Kennedy regularly writes articles for industry magazines in North America and Europe. As president of Alexandria Professional, one of her personal goals is to ensure that each professional trained in the art of body sugaring learns and understands the exceptional results that they and their clients can achieve through The Kennedy Theory for sugaring and The Kennedy Technique Theory.