Creating the Right Atmosphere
Building the atmosphere of the medical spa is important and should include several key elements such as creating a comfortable space by utilizing soothing colors and lighting. It is important to remember that as a medical spa, heavy aromas should not be used because they can irritate clients who may have sensitivities.
Take advantage of discount retailers and furniture stores in the area to decorate the client lounge and save some money. Paying an expensive decorator is not necessary because there are many websites and Pinterest ideas that can help the medical spa's vision come together.

Do remember, however, ensuring that the clients feel special and welcome when they visit the medical spa is much more important than what is put on the walls. An inviting reception area with a friendly, efficient, and caring staff to greet clients will encourage them to return.

In addition to a calming atmosphere, the client lounge should have valuable information that highlights the treatments and available retail. This information will allow the clients to learn more about what services and products the medical spa offers. Companies where supplies are purchased will usually provide complimentary marketing materials or charge a nominal fee. Next time an order is placed, ask for samples or complimentary printed materials. This material can also help the medical spa avoid having to pay for expensive magazines.

Treatment Rooms
The treatment rooms should be a cross between a day spa and medical office. A minimalistic, clean, and efficient appearance is imperative. The most important part of the room is the treatment table. This table must be comfortable and accessible for all ages and physical abilities. An adjustable table is crucial to the comfort of the client and the provider. Large cupboards for storing supplies and keeping the room tidy can be purchased pre-assembled. There are many aesthetically pleasing options that do not cost as much as ordering custom-built cabinets. Keep in mind that there should be plenty of space to store and move equipment around the room, even with the table fully extended.

All surfaces and walls need to be clear of reflective material when using light treatments and lasers. Since mirrors are not recommended, have a hand mirror available in a cupboard or drawer for the client to use before they leave. Installing a miniature refrigerator in the room is a convenient way to store ice packs and other supplies that need to be kept cool.
Equipment will be one of the most costly investments that will be made as the business gets started. Start from the very beginning of the planning process in each treatment room by designating breakers and outlets dedicated solely to the equipment. These machines draw a lot of energy; if they are not getting enough power, the equipment can be damaged, costing more money in repairs and lost treatment revenue.

Buying Equipment
The first piece of equipment that should be considered is an IPL machine, which treats multiple conditions. This machine ensures that a wide variety of clients can be catered to. LED lights can also treat several skin concerns, be combined with other treatments, and aid in healing.

When purchasing equipment, be aware of what the consumable costs are, as well as equipment and service warranties. Some warranties can be as high as $10,000 a year; when negotiating an agreement, ask for the extended warranty in the price as a way of cutting cost. Some machines require a consumable, the equipment or supplies for the machine, for every treatment, which can soon become very expensive and make the price of the service significantly expensive.

Furthermore, do some research before purchasing equipment, as not all lasers and other machines are created equal. If the price is too good to be true for the device, then the quality and the efficacy of the treatment will likely be sacrificed. If the medical spa decides to buy used equipment, which can make purchases more affordable, be sure to research where the device can be repaired and serviced. Most manufacturers will not service used equipment or supply consumables if they were not purchased directly from them. The best way to avoid making a costly mistake when purchasing expensive equipment is to do some investigating to avoid complications in the long run.

Treatment Offerings
Treatment options with less expensive upfront costs are also very valuable to the medical spa. These are simple ways to help build a clientele and provide services that will entice them to return. Cleansing facials with extractions are a great way to introduce unsure clients to medical spa services and build their interest in other procedures. Chemical peels, which help treat a variety of skin conditions with little down time, should be a staple in the medical spa. These treatments are usually a very small investment for the business and have the potential for profit. The additional benefit is that simple treatments like these help build relationships and trust with clients that can be turned into retail buyers and advanced treatment patients.

These advanced treatments may include microneedling procedures, which are very popular aesthetic services. The tool and consumables are inexpensive and offer great results to clients. Microdermabrasion treatments are also well-liked because there is no downtime for clients and it is low cost. The key with microdermabrasion is to have a system that does not use crystals in order to keep consumable costs down.

Products and Retail
Investing in a good skin care line and retail products is also a great way to add value for clients and a great revenue stream for the business. Coupling a homecare regimen along with professional treatments will increase the benefits that clients are looking for. Start out with the basics of a good skin care regimen, like a cleanser and moisturizer, and add retail items as the
business grows.

Marketing the Medical Spa
Marketing and advertising efforts for the medical spa are central to getting the word out. If the medical spa does not employ a graphic or website designer, there are a variety of online businesses that can help with creating a logo and a simple website at a low cost. A social media presence is also a must as it can provide a wealth of information, including spa location, hours of operation, services offered, and pictures of the office. Keep it simple by choosing only one or two main social media platforms; these websites are free, so use them wisely. Do not post excessively or choose topics unrelated to the business. Make sure what is posted has value to the potential client. Teach them about skin conditions, brag about something an employee has accomplished, and advertise any current specials.

Another great way to get the medical spa's name out there is to attend as many social functions and fundraisers as possible. This interaction demonstrates to the community that the business cares while also affording the office the opportunity to network in a fun environment. Many charities ask for donations, so think about providing a branded gift certificate for a facial to get new clients in the door. Include a complimentary consultation as part of the gift certificate that is informative but not pushy. Oftentimes, the new client can be upsold by suggesting additional procedures or products. Before and after pictures can also be an important selling tool; a signed photo release is recommended.

Starting a medical spa involves a lot of planning, but it can be a very profitable business and a satisfying occupation. Technology and treatments are always evolving, so plan to educate the staff and change with the times so that the business is not left behind. Whatever treatments are chosen to be offered, make sure to keep the client's comfort and results in mind in order to offer the best experience possible.

Joie Torvend is the manager for MedSpa by CT Derm, a successful and growing medical spa located in Fruitland, Idaho. Torvend works closely with the owner, Carl Thornfeldt, a well-known dermatologist and the CEO and founder of Episciences, Inc. Thornfeldt and Torvend are constantly challenging science to develop treatments that achieve the best results. Torvend has clients that travel up to 450 miles to seek treatment. She loves meeting new people and wants to give her clients extra tender loving care. She loves working in a medical setting because she can help make her patients' skin healthy and improve their self-esteem.