Standing on this foundation, a coach's responsibility is to discover, clarify, and align with what the client wants to achieve; encourage the client's self-discovery; elicit client-generated solutions and strategies; and hold the client responsible and accountable. This process helps clients dramatically improve their outlook on work and life, while also improving their leadership skills and unlocking their potential.

Skin care professionals often spend so much time educating themselves on the latest products and equipment that they may lose sight of being honest with themselves and honoring their true calling. Many professionals that have been in the industry for an extended amount of time feel the pull and transition of change. They may feel burnt out or afraid of not making enough money to cover their overhead cost and pay off their debt. They may have a number of awards and accolades, but find themselves barely being able to make ends meet, even though they may know the benefits and profitability of partnering with a coach.

Coaching is 90 percent an inside job. When professionals unlock their potential, they can help others to unlock theirs as well and get paid a hefty price for it. If professionals consider the years they have invested in training and education, not to mention the years of hands-on experience, they are literally leaving thousands of dollars on the table. Coaching gives professionals an opportunity to package up their gift and be of service to someone else at a high-level.

Proactive Promotion Through Social Media
Entrepreneurs can often feel invisible, no matter how much they put their message out there. The key is to come from a place of authenticity and know which tools to use to effectively build credibility and exposure. With a plethora of online marketing tools available today, it is critical to have a marketing plan that incorporates social media.
Social media and blogs have saturated the Internet with how to market a business for higher visibility online to such a degree that it is starting to sound like a broken record. The way to become more visible is by investing with the right mentor that understands the business. Taking action is one thing, implementing that course of action is another thing.
Professionals can read and talk about social media until they are blue in the face; unless they are proactive and apply what they learn, they will continue to feel like their voice is being drowned out amongst all of the noise online. There is a method to what seems like madness in the online marketing world. But, if the professional is determined to create a successful lifestyle skin care business, they should invest in their success in the same way they invested in their education and training for the treatment room or spa.

Jumpstarting a Lifestyle Coaching Career
Starting and operating a business is an investment. The investment professionals made in their skills to become an expert is no different than a coach investing in themselves to help others create a successful life. There is, however, a difference in a start-up business and a lifestyle business. A lifestyle business allows for the freedom to create a lifestyle that can sustain a particular income.
How can professionals elevate their lifestyle business credibility? If a skin care professional wants to earn top dollar for their coaching programs, the first step is to become the go-to expert in that niche. Most professionals are likely already working toward that goal and probably have been for some time. If they are not quite there yet, the following tips will help to stimulate their career.

Content Creation
Content creation is by far the most important thing a professional can do to grow their audience and their credibility. Blog posts, podcasts, electric-books, and self-paced training programs, whether free or paid, are the building blocks of their empire. If they want to earn top dollar, they first have to put in the work to create a
solid foundation.

Video
This section is where a lot of professionals struggle. Maybe they dislike the sound of their voice or how they look on camera. Either way, this is something they will need to get over. Potential clients need to get to know the professional better before they shell out $5,000 or $10,000 for a group-coaching program. Videos are the easiest way for them to do that. Get a makeover, hire a video coach, and start sharing information on YouTube and other video channels.

Write a Book
A real, physical book can skyrocket credibility and pave the way for the rest of the professional's coaching career. Although Kindle books do have their place in the overall content plan, a published and printed book is preferred. If the professional can attract the attention of a publishing house rather than going the self-publishing route, it will lend more credibility.

Speaking
Nothing shows off expertise quite like taking to the stage and speaking in front of a group. Chances are high that the professional's expert status has already attracted the attention of event organizers if they have been asked to speak. If they have been asked and have turned down the opportunity, now is the time for them to boost their confidence and make the leap. If they have not been asked to speak, they should go out and actively seek opportunities that are a good fit. Do not be afraid to start small, such as at a local Chamber of Commerce or a recurring MeetUp group, but keep an eye on the big stage, too, and be open for the chance to wow a crowd.

Host a Live Event
If the professional wants to really blow the audience away with their coaching and business skills, they can plan and host a live event. It does not have to be huge – in fact, a small, intimate venue is often the best choice. Live event hosts are often viewed as the real movers and shakers in their industries.

Remember, no matter which credibility-boosting method is being used, it will only work if people know about it. Do not just start a podcast, market it. Do not step onto a stage of any size without shouting about it to the rooftops. Never write a book without a big launch. Credibility and visibility go hand in hand, so do everything possible to get the word out about every achievement.

Attracting the Ideal Client
The first thing new online business owners learn is the power of the offer funnel. Professionals can find WordPress plugins to help them design their funnel and landing-page creators to assist in building it. If, in spite of all of this, the funnel does not perform as it should, the professional might be missing cohesiveness. If the funnel is not bringing in a steady cash flow that grows month after month, then something is clearly wrong, and it is more than likely because lack of a consistency and cohesion. Take a look at the funnel and offers with a critical eye and question whether the opt-in offer satisfies a real need of the ideal client.

Too often, professionals throw together a simple webinar or electronic-book without ever stopping to consider if their ideal client, the one they really want to work with, actually needs or wants it. Unless the opt-in offer answers a driving question or solves a problem, the client is going to pass.

Also question whether or not the follow-up series continues to help the client resolve their issues. A lot of funnels go off the rails in the follow up. In order to maintain cohesion and keep the readers' interest, follow-up e-mails should continue to address the issue that originally brought them to the funnel. Unrelated products and random affiliate offers do little to build trust and can even lead to unsubscribers.

Lastly, question whether or not the big offer follows naturally from the opt-in. If the opt-in incentive is designed to help the clients better manage their time, then the group-coaching program must include an element of time management as well. Anything less and loyal readers will feel as if their needs are not known.

Just like a great sales page, all the pieces of the funnel need to flow naturally from one to the next, leading the readers toward bigger and better offers. It is this cohesiveness that will help plug the leaks and keep the funnel filled with prospective clients who cannot wait to buy.

Mastering Mindsets forHigh-Performance Coaching
When thinking about the highest earning business coaches, charisma, experience, and expertise often come to mind. However, it may be surprising to learn that those are not the most important characteristics.

While those characteristics do help attract and keep an audience, the mindset is one attribute that is absolutely critical to coaching success. In everything that is done, whether in business or in life, the mindset is the determining factor when it comes to success. Coaching plans are no different. Without the right mindset, professionals will forever be attracting and working with clients who, while deserving and lovely, are less than ideal when it comes to their ability to pay.

Before professionals can realize their dreams of four- or five-figure clients, they have to do some internal work. They have to make some changes to their own mindset to be more in line with what the top earners in the industry already do and feel.

Attitude Change
One thing charismatic and personable people have in common is a good attitude. Coaches never complain about their personal or business life. Instead, their expressions of gratitude can be seen in everything they do.
When the professional finds themself complaining, even in their head, they should turn their attitude around. There is nearly always something to be grateful for, even in the worst situations. When rethinking and revising an attitude for the better, a better audience will be attracted.

Growing Confidence
Top-end coaches also exude confidence. They believe in what they do. They believe in their ability to help others achieve the same thing. They walk on stage or join a webinar filled with the knowledge that what they are about to say will change the lives of those who are listening. It is not snobby or arrogant; it is just confidence. Luckily, there are steps that can be taken to increase confidence.

Start by asking, in any new or uncomfortable situation, what the worst is that could happen. Of those worst-case scenarios, determine what can be controlled and let the rest go. If a professional has agreed to speak in front of a small group of business owners and they fear that they will botch their speech, practicing beforehand will greatly improve their confidence.

Also, try getting inside the head of someone who is confident about the plan or mission. The professional should walk onto that stage as if they have been doing it for years. Not only will they feel more confident, but they will also be more confident. Use the 'as if' attitude in everything from creating a new product to closing a sale. Whenever the professional feels like their confidence is failing, they should just remember to act as if they have done this successfully hundreds of times.

Potential clients can sense a positive mindset. If it is not up to the standards of the top earners in the niche, there will be a struggle to make the sale. If professionals work on their attitude and confidence levels, they will watch their income soar.

Valarie Hurst is an aesthetician and has more than 20 years of experience in the beauty, spa, and wellness industries, and business management combined. She is the founder of Valarie Hurst & Company, in which she specializes in Internet marketing, social media marketing, and business coaching to the beauty, spa, and wellness industry. She has trained under some of the most influential business women on social media and Internet marketing, as noted by Forbes Magazine. She is now using her expertise and business skills to teach her fellow colleagues how to grow and expand their business with today's technology and how to use these tools and know-how to create a culture of loyal customers.