Throughout most skin care professionals’ lives, they have witnessed men that have not only washed their faces with the likes of a three-in-one shampoo, conditioner, and body wash, but have also never even heard of a skin care routine. This article will explore the importance of men’s skin health and how this trend is emerging to be a disruptor in the overall industry. Want to read more? Subscribe to continue reading this article, plus gain access to all DERMASCOPE has to offer. SUBSCRIBE Michael McGuire is the CEO of GM Revolution. With a background in mechanical engineering, entrepreneurship, and growing up in the skin care industry, McGuire is on a mission to normalize men taking care of the health of their skin. GM Revolution is introducing men to the concept of skin health while empowering them to be positive agents of change in their communities. GM Revolution wants to shape the future of men’s skin care. Want to read more? Subscribe to one of our monthly plans to continue reading this article.