Makeup Primers

Written by Amanda Azar, L.E., founder and executive artist at Azar Beauty
Everything in today's world is about getting an immediate fix, immediate access, and immediate solutions. The "now, now, now" mentality has crossed into the cosmetics industry with the advanced development of makeup primers. Most clients do not have an impeccable skin canvas to apply makeup to, so the technology found in primers today is more crucial now than ever before. Clients can instantly "fix" the…
Following a facial, clients may be interested in receiving a quick makeup application before leaving the spa. The skin care professional should be equipped to provide an everyday makeup look and even teach it to the client.

Man-hanced Makeup

Written by Pamela Taylor, professional makeup artist and author
Welcome to the new world! Makeup for men is an emerging trend that has been gaining momentum in the past few years. It is mostly used for entertainers, rather than the average man, as most men feel uncomfortable wearing makeup and having it applied. When it is applied and treated properly, however, clients will often comment that they like the look and will ask how…

10 Things About...Makeup Brushes

Written by Linda Tawil
The secret to a flawless face of makeup lies in the makeup brushes. Professional makeup artists alike agree that makeup brushes are the most important tools in every person's makeup collection. Investing in the right brushes and caring for them makes all the difference when applying makeup. Makeup brushes come in various sizes, shapes, and types – each uniquely designed with a specific purpose for…

Airbrush Makeup

Written by Dina Ousley, creator of Dinair Airbrush Makeup
Professional airbrush makeup systems make it possible to use 10 times less makeup and look 10 years younger. Airbrush makeup systems are widely known and respected in the professional beauty industry and have changed makeup application forever. It is a fast, simple, and economic application process that provides beautiful, healthy, and flawless results. Airbrush makeup is perfect for both younger and older clients who want…

October 2024

Brands of the Month

  • Celluma by Biophotas, Inc
  • Epionce
  • QuantifiCare

Makeup Matters