As beauty professionals, there is no doubt that we know our products. The very nature of our business requires us to understand and use them with expert care, making it possible for clients to experience the results they desire. Of course, maintaining these results also includes homecare. When it comes to skin care, we have taught our clients well – to maintain optimal results, they…

Did you know that makeup is one of the most immediate tools professionals have to create an instant skin transformation for beauty conscious clients? A personal makeup styling session is about helping clients choose healthy skin cosmetic options for day and evening looks, which can be updated based on seasonal color changes. This makeup session can be a fun self-discovery for the client and give…

Camouflage makeup is used to even skin tone, compensate for hair loss, and, particularly in the case of burn survivors, redefine features. The professional makeup artist, aesthetician, or cosmetologist may be hired for a one-time application, for example, for the camouflage of a bride’s tattoo on her wedding day. On the other hand, individuals with skin conditions, such as vitiligo, melasma, and hyperpigmentation, may come…

Great eyebrows can make an individual’s confidence soar. While a handful of clients walk through a spa’s doors with a clear idea of how they want their eyebrows to look, most clients are expecting the professional to provide direction on shape and shade, which makes perfect sense if you think about it. After all, we’re the experts, right? But, what if eyebrows are an add-on…