Contour and Highlight like a Pro: A Step-By-Step Guide

Written by MaryJo Reeves, L.E., and Brenda Linday, L.E., L.E.I
Achieving the perfect makeup application is easier than it seems. To achieve perfection, understanding the components of facial structure is essential. This guide will answer questions like: How do I create a “beat face” using contouring and “lit” highlighting? What do facial shapes differ? Why is contouring important? What is the correct way to highlight? How do I enhance my client’s eyes using contouring? How…

AIA Legends: Long Island to The World: My Life-Long Passion for Makeup

Written by Pamela Taylor, with collaboration by Catherine Frangie
As a child, I was destined to become a makeup artist. Even at the young age of five or six, I recall being attracted to color, texture, packaging, and anything to do with makeup. Some of my earliest memories are of shopping with my mom and being inextricably drawn to the makeup counter of the store. I was transfixed by the color palettes and textures…
Eyelash extensions began taking hold about 15 years ago. It is safe to say they are not just a fleeting trend, but a beauty service that has taken hold and is here to stay. Application and product quality have a very wide range. Though inferior products exist, the eyelash extension industry has made huge strides in improving quality and techniques. Still, it has a long…
For many beauty professionals, makeup is an integral part of the profession. So, why do some spas not offer makeup retail in their facility? Why do many miss out on such a consistent revenue source that so easily complements facial services?

Makeup Tips for North Asian Clients

Written by Michelle Richardson, L.E., co-owner of California Makeup Academy - Training Center and Your Makeup Line
There are a wide variety of Asian ethnic groups and each group or mixed heritage has its own unique features. Therefore, the tips listed are not universal, but may be useful when working with Asian clients, particularly those from the northern region of the continent. FOUNDATIONAs with any client, it can be a struggle for Asian women to find a foundation color that best suits…

October 2024

Brands of the Month

  • QuantifiCare
  • Skin Script
  • GM Revolution