The new normal is a phrase being used to reference what the world will look like compared to the pre-pandemic times. Spas have been forced to shut down and rethink their business, in order to adapt to new requirements around sanitization and social distancing. Strong business leaders learn to adapt to the changes in their surroundings and adjust their strategy, to leverage opportunity and continue to see success and profitability. As market restrictions are loosened and businesses begin to open, it is important to think critically about how the “new” normal will affect a professional’s waxing business.

Lindsay Miller is the president of LYCON Wax North America. Having first discovered LYCON Wax in the United Kingdom 10 years ago, she has dedicated her time to growing the brand across North America, including introducing LYCON to Canada. Training and product quality is extremely important to Miller and she prides herself on building a strong team around her that can offer the best customer experience possible. LYCON continues to be a market leader in hair removal wax and is used in top spas and salons around the world.