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DERMASCOPE The authority on professional skin care

Face Mapping: What Is Your Client’s Skin Telling You?

Written by Amra Lear L E

When skin care professionals perform a skin analysis, they often use a magnifying lamp to survey the skin for moisture loss, dehydration, fine lines, elasticity, macules, papules, hyperpigmentation, telangiectasia, couperose, puffiness, dark circles, and anything that should be avoided during the treatment. This information provides extrinsic data, which is the basis to begin an intrinsic analysis.

Published in Client Care

Wants versus Needs: Your Guide to Equipping the Treatment Room

Written by Teri Wojak, L.E.

The use of equipment in aesthetics dates back to the 1930s, when Europeans began using electricity as a standard part of skin care treatments. Today, there are endless pieces of equipment that can be used, making it difficult for new or even seasoned skin care professionals to choose the necessary equipment and additions that will address their clients' needs.

Published in Client Care

Benefits of a Spa Loyalty Program

Written by Kelly Richardson

It is easier to generate repeat business from existing clientele than it is to create new business from strangers. Thanking clients on a regular basis for being loyal can ensure that they regularly come back, inspire them to really learn about the services and potentially try a new service, and encourage product purchases at the spa instead of a big box or online retailer.

Published in Client Care

First Impressions: Setting the Tone for Exceptional and Consistent Customer Service

Written by Catherine Kooiman L.E.

From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long their attention is kept is at stake. Ultimately, the call to action for a prospective client is to have them book an appointment.

Published in Client Care

Spa Customer Service: Why It Is More Important Today Than Ever!

Written by Douglas Preston, L.E.

Although customer service is a common term, what does it mean to those for whom it is intended? Despite the numerous definitions of what customer service is, it is not a claim inside a salon or spa brochure, a business philosophy, meeting the customer’s minimum expectations, simply serving a customer, or putting the business’ and employees’ interests first.

Published in Client Care